AOB: Conference Sponsorship news

In between publishing their usual mix of homophobic bile and general scaremongering nonsense, this morning's Daily Mail found time to report this:

"There may soon be a full set of the major English professional football competitions looking for new backing such is the sponsorship crisis facing the game.
"The latest sponsors in discussion over whether to renew a title endorsement are online betting operation Blue Square, whose three-year support of the Conference divisions below the Football League will terminate at the end of the season."

Not to be outdone, The Conference's slick PR machine moved swiftly into action this afternoon with this statement:

"In light of an article published today in the Daily Mail, the Football Conference and our Title sponsor Blue Square, wish to distance ourselves from the report suggesting that Blue Square are to terminate their sponsorship at the end of this current season."

Everybody feeling reassured? Time will tell whether Blue Square feel it is worthwhile to sign up again now that the league isn't televised. But given the Conference board's long list of previous faux pas', I think it would have been appropriate to send out the following image with the press release: